Personal EEMC invite – but it’s not personal
When you use words like personally, taylored content, or such specifics which suggest you (or at least the marketing system you’re using) know a person, don’t start the message with Dear Sir / Madam....
View ArticleEmail failure: Microsoft messes up personalization
So the big companies must have marketing teams with members amounting to small companies, right? When you take Microsoft for instance I wouldn’t be surprised if they had a few hundred people working at...
View ArticleEmail insight: how are your basic email marketing skills?
Recently I had the privilege to meet and dine with Loren McDonald: he’s one cool email marketing VP from California USA. During the dinner we discussed many things including timezones, red light...
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Email as primary marketing channel, not a last resort
Just recently I heard about a company that quit their email marketing for a very strange reason: business was doing well, and they’d only need email marketing if things would turn ugly for them. How...
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